OUR BRAND
GISEL B is a French jewelry brand, created in 2015 by Clémence Masson, with the desire to offer quality jewelry, handcrafted in France, while remaining accessible to as many people as possible.
WHY GISEL B?
Gisèle is Clémence's grandmother. Originally from the North of France, this former professional seamstress is the starting point of Clémence's creativity. She learned the basics of sewing on an old Singer machine. She remembers the afternoons spent with her brother doing embroidery work, while Gisèle made her dolls' outfits. It was thanks to Gisèle that Clémence developed her taste for manual work and materials. He sometimes rummaged through the large cupboards in the attic looking for treasures: Calais lace, wooden buttons and other “soft” fabrics.
Clémence, the founder
Originally from the Normandy coast, Clémence Masson grew up in the open air, lulled by the song of the sea. Coming from a family where art and music had an important place, she learned from her grandmother Gisèle, a seamstress. specialist in Calais lace, the basics of sewing on an old Singer machine.
Revolutionary and passionate about politics, in the first sense of the term, Clémence left for Lille to study Human Sciences, then Political Sciences, where she learned the basics of communication and business creation.
After working in child welfare, Clémence left her position as project manager and created her small jewelry brand.
It was in 2015 that GISEL B was born with the desire to offer high value-added, artisanal and fashionable jewelry.
Since then, Clémence has taken the brand internationally and developed the brand by constantly questioning it. For Clémence, the jewelry world needs to be dusted off and must be more transparent.
At the same time, Clémence becomes a professor of marketing and communication at Aix Marseille University in 2022.
Craftsmanship at the Service of Emotion
GISEL B is above all the story of know-how passed down from generation to generation. Each piece of jewelry is meticulously handcrafted in our workshop, where rigor and precision combine to give life to exceptional pieces. Craftsmanship is at the heart of our approach, because we firmly believe that the beauty of a piece of jewelry lies in the meticulousness of the details and in the soul it carries. Thus, each creation becomes an object of passion, intended to accompany its owners throughout their lives.
Creations that Tell a Story
GISEL B jewelry is not just an accessory; it reflects the identity and emotions of those who wear it. Inspired by nature, travel and art, our designs combine modernity and tradition to offer timeless pieces. Whether it is a necklace delicately adorned with cultured pearls, a bracelet with shells or a pair of 24-carat gold-plated hoop earrings, each piece of jewelry is designed to tell a unique story. This narrative dimension, combined with impeccable quality, makes our creations a strong symbol of elegance and personal commitment.
Ethical and Sustainability Commitment
Beyond aesthetics, GISEL B stands out for its commitment to ethical and sustainable fashion. Aware of environmental and social issues, we have chosen to work with respect for our planet and to support the local economy. Our jewelry is made with recycled materials and environmentally friendly processes, in order to reduce our ecological footprint. Each purchase at GISEL B thus represents a gesture of responsible consumption, allowing our customers to treat themselves to exceptional pieces in full awareness.
Our DNA, the cultured pearl
GISEL B has always worked with cultured pearls to revisit them and make them modern, chic and trendy.
What we prefer: using the pearl in its most raw aspect and thus offering you unique pieces.
All our cultured pearls come from Asia and are selected for their quality while respecting people and the planet. This is an essential condition for us. We work with a family farm, without any intermediary.
Inclusive and unisex jewelry
In 2021, GISEL B becomes a pioneering jewelry brand by offering inclusive and unisex jewelry.
A collection mixing knitwear and cultured pearls will be released in May 2021. This collection is a culmination for the designer Clémence, who has always worked to ensure that jewelry is a fashion object and not an external sign that classifies and compartmentalizes!
It is thanks to the eye of Photographer Marine Barian that the campaign is found in Cosmopolitan, Vogue and Elle.
LA MAISON GISEL B a designer brand
A Recognized Brand
Over the years, GISEL B has won over a demanding public, both in France and internationally. Our jewelry, worn by influential personalities and praised by the specialized press, has established itself as a reference in the world of artisanal jewelry. This recognition testifies to the quality of our creations, our artisanal know-how and our commitment to local and responsible production. In 2025, LA MAISON GISEL B obtained the title of ARTISAN DE FRANCE.
The GISEL B Experience
Choosing GISEL B is much more than buying a piece of jewelry, it's adopting a lifestyle. We are committed to offering our customers a personalized and warm shopping experience, with attentive customer service and exemplary warranty conditions. Each piece of jewelry is delivered in a neat box, accompanied by a quality certificate, thus guaranteeing the authenticity and durability of your purchase. Our approach aims to create a real relationship of trust with our customers, assuring them that each creation is the result of passionate work and uncompromising artisanal rigor.
The Future of GISEL B
Today, as the world of fashion evolves rapidly, GISEL B remains true to its core values: excellence in craftsmanship, quality of materials and commitment to sustainable fashion. We continue to innovate while respecting our traditions, offering collections that adapt to current trends without ever sacrificing the authenticity of our creations. The brand is thus positioned as a key player in the landscape of artisanal jewelry, combining elegance, ethics and modernity. In 2025, LA MAISON GISEL B will be established in Toulouse.
By choosing GISEL B, you are opting for unique creations that enhance your style and demonstrate your commitment to ethical consumption.
To discover the world of GISEL B and discover the GISEL B collection
We would be delighted to share with you the story of our jewelry and the passion that drives our team. Do not hesitate to contact us for any additional information or to organize a meeting and also to leave us a review here.