GISEL B. A COMMITTED JEWELRY BRAND

Since its creation, GISEL B.'s main desire is to be a company with high environmental responsibility.

So in 2019, we are focusing on transparency by detailing all our product sheets and being completely clear about the origin of our materials and our finishes. It turns out that more than 80% of European materials.

In 2021, we are turning to recycled gold, which allows us to become a little more "green". Find out more about recycled gold.

Since 2020, all our packaging has been recycled and recyclable. Our bags are made of organic cotton and without chemical dyes. In 2021, we are integrating Leko for the treatment of our waste.

RECYCLED GOLD

Since 2022, we have used recycled gold on some of our elements such as rings, clasps, golden beads and even certain chains.

And what is recycled gold? It is the use of gold already present in the territory, in the form of other jewelry or on electronic components. This gold is recovered and is melted down again to be used on our jewelry. The virtuous circle of recycling! So no more extraction in the mines. Our plating is 24 carat gold plating with a thickness of 3 microns. It is water resistant but does not like swimming pools and the sea.

REPAIR RATHER THAN DISCARD

In October 2022, we launched the first second-hand platform in the jewelry sector on our site. You can easily exchange your jewelry in exchange for a voucher. To learn more, it's here. In addition, we offer a repair and re-gilding service for your jewelry. Do not hesitate to contact us.

MANUFACTURING

We have chosen local, French manufacturing. 100% of our jewelry is made in France.

All our jewelry is assembled and designed in our workshop in Drome, in Valence, a mecca for French jewelry. Each piece of jewelry necessarily passes through our “little hands”

We source more than 80% of our materials in Europe (more than 45% in France). Our chains and rings come from Germany. Some of our primers come from Spain. Our packaging is manufactured and printed in Denmark.

Our cultured pearls come from Asia (South Korea, Japan and China). They are sourced directly with the operator.