La Maison GISEL B. has always celebrated a vision of jewelry where craftsmanship, minimalism, and exceptional materials meet.
Today, this vision comes to life in a new location: a physical space in the heart of Toulouse.
We are delighted to announce our arrival within the Maison Alchimie collective.
A hybrid, inspiring place, dedicated to encounters and creation.

A private setting in the heart of Toulouse
Located in the very center of Toulouse, Maison Alchimie brings together a carefully selected range of creators and experts in the world of weddings, fashion, and lifestyle.
This place perfectly embodies GISEL B.'s DNA: a bright, minimalist space, where every detail is designed to enhance the material.
Our corner has been conceived as an extension of our universe: mineral tones, minimalist lines, highlighting of cultured pearls, a soft and timeless atmosphere.

A physical experience around jewelry
This new space has been designed to offer you much more than a simple point of sale.
You can now:
- Discover our collections in person
Touch, observe, feel the uniqueness of each pearl.
👉 Also find our collections available online at La Maison GISEL B.
- Try on pieces
Because jewelry is also chosen by instinct, in the light, on the skin.
- Do your photoshoot
Maison Alchimie offers an ideal setting to create your content, with an editorial, minimalist, and high-end aesthetic.
- Imagine bespoke pieces
A unique piece of jewelry, designed for you or for a special moment. Each custom creation is made in our workshop, in France.

An encounter, above all
Beyond the place, this corner is an invitation to meet. You can visit at your convenience during opening hours (more information here).
I personally welcome you several days a month, to advise you, exchange ideas, and assist you in choosing your jewelry.
Each appointment is designed as a privileged moment, with a gentle and sincere approach to jewelry. To guarantee a personalized experience, visits can be made by appointment.
👉 Simply contact us via: our website here or directly on Instagram. We will arrange your visit to Maison Alchimie together.

A new step for La Maison GISEL B.
This installation marks an important step in the development of the Maison.
After years online and with international points of sale, we wanted to create a more intimate, more embodied place where you can fully experience GISEL B.
A place where:
- jewelry is discovered differently
- the material expresses itself fully
- and each piece finds its person
We would be delighted to welcome you to our corner, to show you our creations and to share this new space with you.
In Toulouse, a new address. A new way to discover GISEL B.


