When the warmer weather approaches, fashion naturally turns to summer inspirations. This year again, and more than ever in 2025, shell jewelry is establishing itself as the trendy and essential accessory. Refined, natural, luxurious and full of sunshine, they evoke vacations, freedom and relaxed elegance. At GISEL B , a French house of high-end gold-plated and cultured pearl jewelry, this trend takes on its full meaning through unique and timeless creations, handmade in our workshop in Drôme.
Why is shell jewelry the big trend for summer 2025?
Seashells have always been associated with summer and the ocean. They symbolize natural beauty and elegant simplicity. In 2025, shell jewelry is experiencing a real boom, embodying both a return to raw materials and nature, as well as an understated sophistication, ideal for enhancing an effortless look.
Whether on the catwalks of the biggest fashion houses or in the looks of influencers, they can be found in the form of necklaces, bracelets, and earrings. At GISEL B, this trend is crafted with a resolutely luxurious approach: natural shells, carefully selected for their brilliance and perfect shape, combined with recycled 24-carat gold-plated elements, crafted in our workshop with excellent craftsmanship.
The GISEL B signature: quality, elegance and French manufacturing
Since 2015, GISEL B has established itself as a leading brand in the world of high-end costume jewelry. Each piece is designed, crafted, and crafted in our workshop in France. The materials are meticulously selected: 24-carat recycled gold, cultured pearls, natural shells, and gemstones. We place particular importance on the quality and durability of our jewelry, which comes with a two-year warranty.
GISEL B's shell jewelry isn't just an accessory: it's truly exceptional, designed to complement any woman, whatever the season, but looks particularly stunning in the summer light. They can be worn alone for a chic, minimalist look, or stacked together for a more bohemian, sun-kissed look.
Shell jewelry made for all your desires
The GISEL B shell necklace is a summer must-have: delicate, lightweight, and easy to pair with a simple white tank top or a flowing dress, it adds a precious and natural touch to your outfit. Our shell bracelets can be worn both at the beach and in the evening, and add that trendy detail that makes all the difference.
Gold-plated shell earrings, meanwhile, are ideal for illuminating the face and capturing the sunlight. The Morgan collection, for example, combines shells, cultured pearls, and colorful glass beads for a delicate and sparkling piece of jewelry, just like vacation.
A chic and eco-responsible alternative to fast fashion
At a time when responsible consumption is becoming increasingly important, GISEL B focuses on artisanal French manufacturing, respecting the environment. Much of the gold used is recycled, and the shells come from responsible sources. Our shell jewelry is a piece you'll keep for a long time, far removed from the disposable jewelry of fast fashion.
Unlike stainless steel jewelry, which is often unattractive and whose gold color can appear dull or faded, our gold-plated creations possess an incomparable shine that stands the test of time. The quality of 24-karat gold plating, combined with the raw beauty of the shells, creates a luxurious and timeless piece of jewelry.
How to wear shell jewelry this summer?
Layering is the trend: don't hesitate to combine several shell necklaces of different lengths for a "beach chic" effect. Shell bracelets can be worn in combination with other fine gold-plated or pearl bracelets.
Shell earrings pair perfectly with up-do hairstyles (messy bun, high ponytail) to highlight their shine and refine the way you carry your head.
Shell jewelry for all occasions
While shell jewelry evokes the sea and vacations, it's not limited to the beach! A GISEL B shell necklace can perfectly enhance a summer evening outfit or add a trendy touch to an office look. The key: the quality of the materials and the finesse of the craftsmanship.
Giving a shell jewel is also giving a memory of sun and freedom, a symbolic gift perfect for a summer birthday or a bohemian wedding.
The GISEL B promise: elegance, durability and French know-how
At GISEL B, each piece tells a story. A story of material, light, and timeless elegance. Wearing a shell jewel from our brand means choosing a responsible piece, designed to last, and created with passion by French artisans.
It also means joining a community of women who share the values of quality, eco-responsibility, and refinement. Our creations are regularly featured in the press (Elle, Grazia, Marie-Claire), and worn by international celebrities.

Conclusion: Bring summer into your wardrobe with GISEL B shell jewelry
Shell jewelry is more than just a trend: it's a must-have, a statement piece that lasts through the seasons and years. This summer 2025, let yourself be seduced by GISEL B's shell collection, a perfect blend of French craftsmanship, precious materials, and luminous design.
Discover our shell jewelry directly on our site, and add a touch of sparkle and natural elegance to all your outfits.