GISEL B is a French jewelry brand, created in 2015 by Clémence Masson, with the desire to offer quality jewelry, handcrafted in France, while remaining accessible to as many people as possible.
THE CULTURED PEARL
GISEL B has always worked with cultured pearls to revisit them and make them modern, chic and trendy.
What we prefer: using the pearl in its rawest aspect and thus offering you unique pieces.
All our cultured pearls come from Asia and are selected for their quality with respect for people and the planet. This is an essential condition for us. We work with a family farm, without any intermediary.
At its very beginnings, GISEL B was based in the north of France, in Lille, where it joined the fashion collective, MAISONS DE MODE. Thus, thanks to numerous formations and the emulsion of the collection, GISEL B is built and defined.
Inspired by minerals and plants, Clémence quickly turned to cultured pearls to create her first collections.
The choice of artisanal manufacture is not an option and the brand quickly surrounds itself with quality craftsmen to carry out the technical tasks of jewelery such as plating, welding and molding.
All the designs, prototyping and assembly of the jewelry are done in our workshop.
In 2021, GISEL B opens its first store in the old center of Valence, in the Drome.
“GISEL B IS A STORY THAT I WRITE WITH MY TEAM, WHICH EVOLVES AT THE SAME TIME AS ME, WHICH AFFIRMS ITSELF OVER THE YEARS, WHICH MATURES THANKS TO MY MEETINGS, TO THE PEOPLE WHO SURROUND ME.”
Gisèle is Clémence's grandmother. Originally from the North of France, this former seamstress by trade is the starting point of Clémence's creativity. She is learning the basics of sewing on an old Singer machine. She remembers the afternoons spent, with her brother, doing embroidery work, while Gisèle made the outfits for her dolls. It is thanks to Gisèle that Clémence developed her taste for manual work and for materials. He sometimes rummaged through the large cupboards in the attic looking for treasures: Calais lace, wooden buttons and other "very soft" fabrics.
Originally from the Normandy coast, Clémence Masson grew up in the open air, lulled by the song of the sea. Coming from a family where art and music have an important place, she learned from her grandmother Gisèle, seamstress specializing in Calais lace, the basics of sewing on an old Singer machine.
Revolutionary and passionate about politics, in the first sense of the term, Clémence went to Lille to study Human Sciences, then Political Sciences, where she learned the basics of communication and business creation.
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